For one of our recent projects, our client came to us with a line of very smartly designed pens– a happy marriage of form and function. So when we were asked to design a display for these, we knew we had to follow the product’s lead. Function A good display engages consumers, so for these writing [...]
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Congrats to Onyx!
A big congratulations to one of our clients, Onyx Spirits, for setting a new trend in the liquor industry! Click here to read the New York Times article featuring owners Adam van Gootkin and Peter Kowalczyk, and their new twist on the classic American liquor–moonshine. Onyx came to us earlier this year to design and [...]
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2012 CT Business Expo!
A brief interruption from our series on printing to let you all know that we will be exhibiting at this year’s CT Business Expo! It’s being held at the CT Convention Center in downtown Hartford this year. If you’d like to register to attend, click this link to sign up. Come visit Booth # 405 [...]
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Ardent Displays Takes Home More Industry Awards!
This week, I was lucky enough to attend the Addy Award Gala for the Ad Club of Western Massachusetts with another Ardent colleague and Ad Club member, Wendy. It was a lovely event that included a jazz quartet, cocktails and hors d’oeuvres, an overarching Mad Men theme, and most importantly… … three new ADDY Awards [...]
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Interactive Displays
While at this year’s GlobalShop in Las Vegas, I attended a number of conferences about shopper marketing, and visited a lot of booths that focused on store design and branding. One trend in particular really stuck out: interactive-point-of-purchase displays. 21st century shoppers are tech-savvy and well-informed about products–most of them do research about big purchases [...]
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Ardent Displays Earns More OMA Awards!
Last year, Ardent took home a bronze OMA Award for our Bic Mark-It display. In 2012, despite steep international competition… We doubled our success and took home two new OMAs! Below are the winners, the Bottle2Pen Floor Display and the Ultimat Vodka Floor Display: (Click on the thumbnails to see full-size images.) Ultimat and B2P [...]
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More News on Martha!
The Martha Stewart & Avery home office line has launched! As you may remember from an earlier post on this project (read about it here), Ardent was chosen to design and manufacture custom gondolas for Martha Stewart and Avery’s new line of home office goods in over 1,450 Staples stores. Throughout November, December, and January, [...]
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Working on a Martha Stewart “Store-in-a-Store”
This fall, we’ve been working overtime at Ardent with a number of very exciting projects. One of the staff favorites is the designing and manufacturing of the “store-in-a-store” presence of Martha Stewart’s new Home Office line in Staples retailers nationwide. Through intensive work and cooperation across the design and production departments, we’ve designed an entire [...]
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