Frequently Asked Questions

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You have questions. We have answers. 

Please see below for a list of our most frequently asked questions. 

  • How is the decision made to print via flexo, litho or digital?

    This decision is driven by both quantity and quality considerations. With low quantity and high quality you would lean towards digital while lesser quality might suggest flexo.  Consider litho when dealing with both high quality and high quantity. 

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  • What is International Safe Transit (ISTA) testing?

    It is standardized and internationally recognized testing that is useful in assessing the safety and effectiveness of your packaging.

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  • What are the pros and cons of a true prepack, near-pack or KDF (knocked-down flat) display?

    KDF is the most efficient way to ship a display to retail, however it requires assembly upon arrival.  Prepack, on the other hand, arrives fully assembled and loaded with product.  Near-pack is a compromise with product shipped as a kit that is inserted into a pre-assembled display at retail.

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  • What are critical dimensions to consider when designing a pallet or half-pallet display?

    A typical pallet display is 40 x 48 inches while a half-pallet display is 40 x 24 inches.  Many retailers have a maximum 60-inch height requirement.  These dimensions promote maximum efficiency when shipping by truck given that the average width of a typical truck is 98-101 inches.

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  • Can the same display structure be used with different retailers?

    If use by multiple retailers is a consideration, structures can be designed that cross over and meet the requirements of many different retailers.  Frequently retailers want their own “look” with different seasonal graphic options.  With preplanning, this can be achieved using the same structure with updated graphic inserts.

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  • How do you arrive at the decision to use temporary versus other, more permanent materials for POP displays?

    This decision is most often driven by the needs of both the retailer and the brand.  Generally, however, if the display is going to be used for an extended period of time then more durable, permanent materials should be used.  If it is going to be used on a shorter-term basis then temporary materials would likely be appropriate.

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