While at this year’s GlobalShop in Las Vegas, I attended a number of conferences about shopper marketing, and visited a lot of booths that focused on store design and branding. One trend in particular really stuck out: interactive-point-of-purchase displays.
21st century shoppers are tech-savvy and well-informed about products–most of them do research about big purchases online before entering a brick-and-mortar store, and many shoppers do the same kind of research about everyday household purchases. So with the wealth of information and deals available online, how can physical retailers compete?
The answer is in the total shopping experience. Retailers need to create a positive aura, a sense of fun and play, a reason to visit a store beyond the products. That’s where interactive displays come into the picture. For example, check out this counter-top display we just completed for iTwin:
It’s simple, informative, and most importantly, fun. Now while you’re waiting in the check-out line, you can press a button to watch a short movie and learn about how this high-tech gadget actually works. Beats reading the back of a chewing gum package, no?
What are the best interactive displays you’ve seen recently?