Point-of-purchase (POP) displays are sales promotion tools that are primarily utilized in retail environments to encourage impulsive or unplanned purchases.
Among the most common uses are:
- Brand building
- New product or category offering
- Basket increase
Well-designed POP displays catch the consumer’s attention and offer an appropriate array and quantity of product. They are usually placed near, on, or next to retail checkout counters at the point of sale, and range in size, design, and materials.
Ardent Displays has deep, in-house retail expertise and a long history of demonstrated effectiveness. As a result, we are well-positioned to ensure that your merchandising vision will be rolled out successfully, on time, on budget, and on point.