Store-in-store fixtures, also known as shop-in-shop fixtures, create a brand-centric experience within the general retail environment. This branding approach allows the manufacturer to fully demonstrate what differentiates them from the competition and to more fully control the consumer experience.
Additionally, store-in-store fixtures provide the brand-loyal customer with an extensive array of product.
Understanding and executing the merchandising vision for how the retail space must communicate the brand is essential to store-in-store fixtures. From design to installation, Ardent’s vertically-integrated team partners with the retailer at every step in the process.