Countdown to 2017 With the Top 10 Questions to Consider Before Beginning Your Display Program
10 How long will this display exist on the retail floor?
9 What is your budget?
8 Does the GP (gross profit) of the products on the display justify that budget?
7 Is the primary focus brand positioning? Product sales?
6 Is coop marketing scheduled for the same timeframe or is this a standalone promotional effort?
5 Can the graphics and color scheme reflect the brand or will it need to blend with the retailer guidelines?
4 Is the product shipping with the display?
3 How will the display ship? Direct to store? Through DCs (Distribution Centers)?
2 Who will do the assembly? A full-time fulfillment & assembly group? Contract labor pool?
1 How will the adjacencies on the retail floor be controlled?
These are just a few of the many details that when considered up front, will better ensure that your display program is a success.
Happy New Year!
Founder and CEO