Countdown to 2017 With the Top 10 Questions to Consider Before Beginning Your Display Program

10 How long will this display exist on the retail floor?

9 What is your budget?

8 Does the GP (gross profit) of the products on the display justify that budget?

7 Is the primary focus brand positioning? Product sales?

6 Is coop marketing scheduled for the same timeframe or is this a standalone promotional effort?

5 Can the graphics and color scheme reflect the brand or will it need to blend with the retailer guidelines?

4 Is the product shipping with the display?

3 How will the display ship? Direct to store? Through DCs (Distribution Centers)?

2 Who will do the assembly? A full-time fulfillment & assembly group? Contract labor pool?

1 How will the adjacencies on the retail floor be controlled?

These are just a few of the many details that when considered up front, will better ensure that your display program is a success.

Happy New Year!

Donald Budnick
Founder and CEO
Ardent Displays

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