Counter displays are commonly used as a comparative vehicle on a shelf providing strike zone access for the consumer to compare and try out product options. Counter units are useful when a high degree of consumer interaction is desired with the product as well as when there are retail space limitations.
They offer flexible positioning and are frequently placed near point-of-sale terminals increasing opportunity for impulse or extended purchases.
The Alex and Ani counter unit pictured here was created with an assortment of materials, including wood, wire and acrylic. This design provides an interesting and accessible, curated collection.