What Are Point-of-Purchase Displays?
Point-of-purchase (POP) displays & signage are sales promotion tools that are primarily utilized in retail environments to encourage impulsive or unplanned purchases.
Point-of-purchase (POP) Display Applications:
- Brand building
- New product or category offering
- Basket increase
Well-designed retail POP displays catch the consumer’s attention and offer an appropriate array and quantity of products. They are usually placed near, on, or next to retail checkout counters at the point of sale, and range in size, design, and materials. These displays can be temporary installations or permanent fixtures in your retail location.
Ardent Displays has deep, in-house retail expertise and a long history of demonstrated effectiveness. As a result, we are well-positioned to ensure that your merchandising vision will be rolled out successfully, on time, on budget, and on point. Contact us today to learn more about our custom point of purchase displays!
Our Custom Point of Purchase Display Options Include:
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Temporary / Corrugated Displays
Generally used for short-term, seasonal promotions, new product introductions or extensions, and impulse purchases.
Permanent Displays
Permanent displays are usually manufactured from materials that can provide a long life on the retail floor, typically well beyond a seasonal promotion.
