Martha Stewart
Gondola Shelves & Standing Retail Display
Client Objectives:
- Showcase Martha Stewart branded Avery products
- Flexible display design to accommodate differently sized retail environments; end caps up to 48 linear feet
- Easily reconfigurable to accommodate monthly product changes by store associates
- Accommodate a wide assortment of both existing product and future product introductions
- Fluency with office products industry
Deliverables:
- Upscale wood, acrylic and color fixturing, matching Martha’s product line
- Shelving and fixtures allowing for product line mixing and matching
- Shipped knocked down flat and bundled 1 store per pallet
- Ardent supplied training video for assembly at retail along with professional telephone support as needed
Results:
- Significant increase in sales
- 100% implementation at the retail level
- Awarded both the Gold Popai Indian for best overall design and the AICC for best structural design
