Usually seasonal, these eye-catching temporary displays or or semi-permanent promotional displays are often used for items that are not typically a specific, planned consumer purchase or for new product launches.
They sometimes offer enticing, promotional add-ons such as:
- Coupons
- Rebates
- Contests
- Prizes
- Free gifts
Frequently used during holidays and high-recognition events, e.g. the Superbowl, they elicit consumer excitement and impulse.
In the Utimat holiday promotional display pictured here, consumers were offered a free gift bag to place their purchase in.
