Global Partners Checkout Counter Refresh Program
Permanent Checkout Counter Fixtures
Client Objectives:
- Move away from racks and go to sections for a retrofit
design allowing for modularity in merchandising products at checkout. - The goal is to “Bring More Of The Store To The Front Counter”.
- Create a “fresh”, “new” look to the existing Checkout Counters with a design that provides a seamless, cohesive look between
- Above and Below the Checkout Counter.
- Use Above The Counter displays to hide POS and Lottery Systems.
Deliverables:
- Modular 2ft sections used Above and Below the counter
- 1” on center slatwall used for greater flexibility with trays, tiered
shelves and bins for merchandising a variety of product - Modular design functioned with various store layouts
- Designed and manufactured for durability in-store
- Perforated metal back panels incorporated for merchandising of hook product
- Digitally printed PVC graphic blades utilized for product and brand driven messaging on
- Above The Counter displays
- Melamine storage sections created for Under The Counternstoring of product
- Designed, Manufactured and Installed by Ardent/PCL
Results:
- Cleaner look at Checkout that is more visually appealing and shopper friendly.
- Consistent appearance at Checkout in stores.
- Cost effective approach to materials and manufacturing
delivered a greater ROI