Global Partners Checkout Counter Refresh Program

Permanent Checkout Counter Fixtures

Client Objectives:

•  Move away from racks and go to sections for a retrofit
  design allowing for modularity in merchandising products at checkout.
• The goal is to “Bring More Of The Store To The Front Counter”.
• Create a “fresh”, “new” look to the existing Checkout Counters with a design that provides a seamless, cohesive look between
  • Above and Below the Checkout Counter.
• Use Above The Counter displays to hide POS and Lottery Systems.

Deliverables:

•  Modular 2ft sections used Above and Below the counter
• 1” on center slatwall used for greater flexibility with trays, tiered
  shelves and bins for merchandising a variety of product
• Modular design functioned with various store layouts
• Designed and manufactured for durability in-store
• Perforated metal back panels incorporated for merchandising of hook product
• Digitally printed PVC graphic blades utilized for product and brand driven messaging on
  • Above The Counter displays
• Melamine storage sections created for Under The Counternstoring of product
• Designed, Manufactured and Installed by Ardent/PCL

Results:

• Cleaner look at Checkout that is more visually appealing and shopper friendly.
• Consistent appearance at Checkout in stores.
• Cost effective approach to materials and manufacturing
  delivered a greater ROI