SERTA KOHL's Endcap Refresh

Permanent Endcap Fixtures

SERTA Kohl's Endcap program

Client Objectives:

  • Refresh Kohl’s Serta endcap in all doors amplifying the Serta
    brand as well as the breadth of the memory foam assortment-5 Toppers and 2 Pillows.
  • Attract attention with Serta exclusivity and the sensory experience.
  • Guide shoppers through the factors that will easily help them identify their right choice.
  • Allow for ease of changing samples as assortment changes.


  • Designed and manufactured a 40“ wide x 48“ deep x 66“ high
    endcap display in white MDF to complement the fixturing in the current new store footprint at Kohl’s.
  • White powder coated metal snap frame header was included for the ease and cost effective way for signage to be changed out as messaging goals change.
  • The fixture included wheels and locking casters for easy maneuverability.
  • The Serta endcap needed to ship assembled for quick set up in-store. A corrugated wedge system was used to easily
    transition the fixture from the pallet to store floor.


  • The Serta endcap transitioned from a display to an in-store selection tool.
  • Messaging and imagery drew the shopper in from the center aisle of the store and helped motivate the shopper by eliciting
    a reaction: “I want to feel that way in my bed when I sleep
  • The refresh end cap directed shoppers to Go To for ship to home.
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