Counter displays are commonly used as a comparative vehicle on a shelf providing strike zone access for the consumer to compare and try out product options. Counter units such as our custom cardboard counter displays or retail countertop displays are useful when a high degree of consumer interaction is desired with the product as well as when there are retail space limitations.
They offer flexible positioning and are frequently placed near point-of-sale terminals increasing opportunity for impulse or extended purchases.
The Alex and Ani counter unit pictured here was created with an assortment of materials, including wood, wire and acrylic. This design provides an interesting and accessible, curated collection.
Counter displays can be enhanced by integrating a variety of additional retail solutions to optimize product visibility and shopper engagement. For fully tailored solutions, custom retail displays allow brands to showcase merchandise in a way that fits specific store layouts and marketing goals. For grocery environments, grocery store displays provide organized and accessible product placement that maximizes consumer interaction. To drive promotions at checkout or high-traffic areas, point-of-purchase displays are ideal for highlighting new products or seasonal offers. Durable fixtures can support merchandise while maintaining a consistent, professional look across the retail space. For short-term campaigns or seasonal promotions, temporary corrugated displays offer a flexible and cost-effective solution without compromising visual impact.
